CarSuite^® is a decision-making tool for online selling of vehicles.

CarSuite creates a consistent unifying environment for purchasing vehicles by organizing, analyzing, and personalizing consumer choices, from individual needs to automotive configuration. CarSuite is easily customized to an almost limitless number of business models, including fixed pricing, auctions, one-to-one negotiation, or any combination.

In its sales role, CarSuite accelerates the purchase process, provides lead qualification indicators, and allows dealers to effectively complement their showroom business model. Instead of confronting consumers with forms and filters, CarSuite emulates the strategy of a top sales associate: engage, listen, inform, and guide. CarSuite changes the focus of a transaction from a bargain hunt to a superior purchase decision.

Because CarSuite is designed to help consumers with purchasing decisions, it engages them at a deeper level than conventional automated sale systems. During each interaction, the system creates structured information for the shopper, which is dynamically utilized to refresh and optimize subsequent interactions. This process also generates important marketing information that CarSuite captures and distills.

How do you personalize the shopping experience?

CarSuite is designed to let consumers shop like humans do and not like computers. Our goal is to complement rather than replace the mind of the consumer. This philosophy together with user-determined shopping paths, user-selected shopping advisors, and customized information creates shopping experiences that are unique to each consumer. These experiences are captured in a secure portable profile that the shopper can invoke upon return visits. Thus, a merchant’s website both remembers each shopper and instantly adapts to his or her presence.

How do the shopping advisors work?

Think of shopping advisors as pre-programmed experts who have specific likes and dislikes. Advisors can be a celebrity expert, a professional expert, or a demographic stereotype. Consumers pick one or more advisors to accompany them. Shopping advisors “speak” by reacting to choices made by the shopper.

What does CarSuite offer for dealers?

CarSuite allows dealers to define and optimize the complete car purchasing process, both online and on the showroom floor.